Senior Account Supervisor, Social Media

Company: J Public Relations, Inc
Location: Los Angeles
Posted on: November 11, 2024

Job Description:

Founded in 2005, J/PR is an international powerhouse public relations agency specializing in hospitality, travel, and luxury lifestyle with offices in New York, Los Angeles, San Diego, Nashville, Denver, and London. J/PR is a trusted resource for its insider status, next-level strategy, brand partnerships, and its in-house social division, which navigates the dynamic media landscape with rigor.The agency secures unparalleled media placements and digital partnerships worldwide and has garnered countless industry awards as one of the top agencies in its field, including "Power 50" PR Agency List by New York Observer, Top Places to Work by PR News, and San Diego Magazine's list of Coolest Companies.J/PR's leadership team is backed by more than 100 of the best storytellers, trend-setters, and industry experts. When it comes to the travel, tourism, luxury lifestyle, and culinary realms, team members not only speak the language, they write the script on a daily basis. We are seeking top-tier candidates who are poised to articulate the lexicon, meet the high caliber of our clientele, and bring innovation to the J/PR ranks.Who are you?Creative, collaborative, and social savvy. You keep your finger on the pulse of the ever-changing platform algorithms in the social media landscape and are inspired by top content creators and buzzy influencers. You're driven, solution-oriented, and focused on achieving goals.In addition to your success guiding client social strategy, you are a humble leader: no task is too small to roll up your sleeves and dive in when your team members need support. Motivated and passionate, you thrive in a team environment, shine when mentoring, and bring client service to a whole new level. If this sounds like you, then please read on!The RoleAs the Senior Account Supervisor, Social Media, you're an expert in social media marketing, as well as your clients' businesses. You're in charge of leading a group of social media account teams, liaising with PR efforts, setting goals for accounts to drive client success and ROI, managing more nuanced client conversations, and looking for ways to improve processes, engagement, and deliverables. Your responsibilities include building and growing strong client relationships, providing strategic direction to the account teams, maintaining the financial health of your accounts, scoping projects, and developing staff.Duties and ResponsibilitiesAccount + Client Management

• Lead and inspire digital and PR teams to develop and elevate social media strategies, creative activations, digital marketing strategies, and social content pillars for individual client accounts.
• Oversee the creative output that spans a wide range of social content types, including photography, video, illustration, influencer, and partner content.
• Work with the account lead to ensure proper execution of approved social media strategies and activations are achieved, with close adherence to timelines and budgets, as well as proactive internal and client-facing communication.
• Participate in the development and presentation of client strategies; ideate and implement annual strategies, short-term campaigns, and content to drive engagement and achieve KPIs.
• Act as a direct liaison with clients on tactical account work; serve as an expert to clients on all social media matters.
• Oversee influencer relations and campaigns.
• Master social analytics and social content performance reporting.Paid + Organic Social Leadership
  • Serve as a lead for paid social media efforts across social media client accounts to ensure organic efforts are supported and maximized with ad spend to increase results. Monitor and maximize results.
  • Provide expertise and oversee tasks and resources associated with paid social execution; recommending ad budgets, flighting for all managed platforms, managing bid strategy, and campaign optimizations, analytics, and tracking, ROI, and retention recommendations.
  • Oversee one-off paid ideas/opportunities for all clients (i.e. Cyber Monday, Readers' Choice Awards, link-building, etc.) and implementation by the team.Leadership
    • Manage entry and mid-level team members on accounts.
    • Provide leadership, guidance, feedback, and coaching to direct report(s) in the agency, conducting check-ins and performance reviews as their manager.
    • Elevate accounts across the J/PR portfolio by providing industry thought leadership.
    • Stay current on new social media content best practices and industry innovations, providing insights to drive agency evolution.
    • Participate in new business efforts.Other
      • Other tasks, projects, or duties as required.Experience
        • College Degree or comparable experience required.
        • At least 7 years of client management experience working on large, integrated accounts.
        • At least 4+ years of demonstrated success in leading an account team in the digital/social media industry.
        • Extensive experience managing, motivating, and leading account teams.
        • Adept at managing client expectations as they relate to scope and delivery of service.
        • Prior experience working with the financials of an account in a client-services organization.
        • Ability to collaborate effectively with other agency capabilities to meet common goals.
        • Proficient using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics.
        • Proficient using content management tools such as HeyOrca, Sprout Social, etc.
        • Proficient implementing paid social media campaigns on Facebook and Instagram.
        • Proficient in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, Canva.
        • Agency experience preferred.
        • Travel and/or hotel industry experience preferred.Requirements
          • Ability to travel for client needs - must have a valid passport for international travel.
          • Computer skills, including Microsoft Excel, Word, and PowerPoint in a Mac OS environment.
          • Advanced understanding of Instagram, Facebook, X, and TikTok.
          • Advanced understanding of Influencer engagement.
          • Excellent oral and written communication skills.
          • Excellent interpersonal skills.
          • Excellent organizational skills.
          • Must be able to identify and resolve problems in a timely manner.J/PR offers a competitive benefits package, including:
            • Competitive base salary: $88,000 - $92,000, commensurate with experience.
            • Commission opportunities.
            • Year-end discretionary bonus.
            • Monthly Cell Phone Stipend.
            • Company contributions to medical, dental, and vision insurance premiums.
            • 401K with employer match.
            • Birthday PTO.
            • Flexible Release Fridays.
            • Hotel trade with our world-class clients (complimentary stays across our entire portfolio).
            • Hybrid office schedule (2-3 days in office).
            • Milestone gifts at 1, 5, and 10 years.
            • Annual holiday and summer parties, plus regular socials.
            • Ongoing training and development opportunities.Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.EQUAL EMPLOYMENT OPPORTUNITYJ Public Relations (J/PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
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Keywords: J Public Relations, Inc, Santa Barbara , Senior Account Supervisor, Social Media, Advertising , Los Angeles, California