Senior Marketing Audience Lead

Company: WinCorp Solutions
Location: Los Angeles
Posted on: April 17, 2025

Job Description:

Senior Marketing Audience Lead

If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.
WinCorp Solutions is seeking an Senior Marketing Audience Lead to serve as a consultant for our client, a global financial services company located in Los Angeles, CA. This is a full-time, hybrid consulting opportunity. We provide desirable enterprise client engagements, and strive for excellent consultant care. Our philosophy is it is not just about the clients, but also respect for our greatest asset, our people.

Qualifications:

Requires 7+ plus years of experience with Exchange Traded Funds (ETF's).
A minimum of 10+ years of marketing experience across a variety of disciplines.
Requires experience in marketing strategy and execution, including proven success with lead gen / media campaigns and a history of working well with creative functions.
Strong skills in strategy development and content execution across the marketing mix including research, consumer insights, communications, innovation/product/concept development, advertising, PR and trade/customer marketing.
Experience working in an Agile environment would be a plus, as well as expertise in brand management and digital marketing.

Responsibilities:

Develop and drive the strategy and execution of projects which help achieve ETF business objectives, including a client focused acquisition & growth plan.
Gain a deep understanding of the needs and preferences of the various audience segments, as well as a strong technical grounding in the distinguishing characteristics of our products and services, to enable creation and deployment of effective marketing strategies.
Serve as key point person for the marketing team with designated stakeholders for the relevant product areas across product, sales, service and other marketing functions.
Partner with external agencies, internal senior marketing and digital leaders to develop optimal execution of ETF campaigns in line with annual and long-term business plans.

Develop comprehensive program briefs that clearly outline business objectives, competitive insights and requirements for 3rd party and internal partners to develop successful campaigns.
Provide content for the development of long term business cases to fund key growth marketing initiatives.

Keywords: WinCorp Solutions, Santa Barbara , Senior Marketing Audience Lead, Advertising , Los Angeles, California