Product Adoption Strategist

Company: Tbwa Chiat/Day Inc
Location: Los Angeles
Posted on: November 9, 2024

Job Description:

Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 82M+ daily active unique visitors, Reddit is one of the internet's largest sources of information. For more information, visit redditinc.com.Ideally, this role is based out of one of the following offices: Los Angeles, Chicago, New York, San FranciscoWe're building a collaborative team of individuals to drive Reddit Ads product adoption within our Global Sales organization and with advertisers. The Product Adoption team's primary mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth. Product Adoption Strategists are Reddit ads product evangelists and experts.In this role, you will help scale ads product adoption across North American and EMEA Sales. You will partner closely with Sales, PMM, Strategy & Ops, Enablement, and Product. By liaising with partner teams, the Product Adoption team works with Sales to transfer knowledge and activate high-priority business opportunities.You will drive the activation of the most relevant ad products to meet our customers' performance goals. You will need to enable and equip Sales with the right knowledge, training, collateral, market insights, and tools needed to drive customer success.You will need to advocate the needs, opportunities, and gaps Reddit advertisers experience with Reddit's PMM and Product teams.You will report to Reddit's Director of Product Adoption.Responsibilities:

• Drive sustainable growth of Reddit's priority advertising products, increasing advertiser adoption and spend.
• Become a subject-matter expert on Reddit Ads: Product Adoption strategists deeply understand the features, functionalities, and capabilities of Reddit Ads.
• Direct collaboration with account teams, including which products to pitch and how to sequence them, preparing pitch materials, joining client meetings, auditing implementation, and customer value delivered.
• Independently and in partnership with Sales Enablement, provide training, enablement, and spotlighting of wins and losses.
• Develop internal or client-facing collateral to empower sales to understand, position, and implement products and solutions.
• Capture voice of customer feedback on product functionality.
• Partner with Sales and RSO leadership to understand progress to goal and steps that could be taken to accelerate outcomes.Qualifications:
  • 5+ years of experience in digital advertising, sales, sales strategy, enablement, operations, or relevant industries.
  • Experience in client-facing roles.
  • Expertise in full-funnel performance advertising objectives; lower funnel a must.
  • Ability to inspire XFN teams to achieve a shared goal and manage ambiguity in roles and responsibilities with a "yes, and," "service mindset."
  • Experience building training materials for internal teams, including process guides, objection handling documentation, pitch practice, and more.
  • Data analysis and reporting: comfortable managing a data model and making adjustments to simple formulas unassisted.
  • Ability to successfully collaborate and influence cross-functionally.
  • Excellent communication and presentation skills.
  • Excellent problem-solving and strategic thinking skills.
  • PMM or Growth PMM a plus.
  • BA or BS preferred.Pay Transparency:This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.The base pay range for this position is:$126,000 - $176,000 USDApply for this job* indicates a required field
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Keywords: Tbwa Chiat/Day Inc, Santa Barbara , Product Adoption Strategist, Other , Los Angeles, California